Cleanse and revitalise your curls with VIRTUE’s specially formulated shampoo. Designed to be nourishing and non-drying, the hydrating formula only lifts away dirt and unwanted build-ups, never stripping strands of essential moisture. This helps to keep your natural curl pattern at its best, letting your waves shine through. Offering protection from a range of environmental aggressors as well as heat and humidity, you’ll benefit from a decrease in frizz as well as a more manageable mane. It will be less likely to tangle, making brushing and styling easier than before.

Enriched with Alpha Keratin 60ku®, the shampoo has a fortifying effect on the appearance of your hair. This powerful ingredient combines with hydrators and curl-optimising polymers, which facilitate the maintenance of stronger-looking hair. The shampoo is ideal for anyone with brittle strands that break easily, as it works to promote a healthier appearance without compromising curls.

Free from parabens, phthalates, silicones, sulphates, formaldehyde donors, and synthetic colourants.