Give hair a dreamy detox with the VIRTUE Purifying Shampoo. This weekly shampoo boasts clarifying properties that work to dispel impurities from the scalp and ends.

Lingering dirt and grime can add weight and dullness to our tresses. To offset this, its gentle formula is packed with ingredients that cleanse, nourish and fortify. Alpha Keratin 60ku® acts as the hair’s weekly detox, capturing nasties like pollution, smoke, excess oil, product residue and daily debris.

Extremely versatile, this protein also delivers restorative benefits, leaving strands with a shiny, healthy-looking finish. The shampoo purifies the scalp and refreshes lengths, offering a thorough cleansing treatment that won’t strip away natural oils.